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How to beat the supermarket strategists at their own game


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Author Topic: How to beat the supermarket strategists at their own game  (Read 3772 times)
ssweetpea
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« on: May 28, 2009, 02:47:55 pm »

Supermarkets discount drinks loaded with sugar and salt more often than healthy alternatives, a study has found.

The study by Otago University recorded 1487 discounted drinks from four Wellington supermarkets over four weeks.

The researchers found just 15 percent of the discounted drinks were considered healthy, including water, plain reduced-fat milk or plain reduced-fat soy drinks.

The remaining 85 percent were unhealthy products, like soft drinks, sports beverages, flavoured waters and cordial - drinks high in sugar, salt or both.

"This research suggests less healthy beverages are discounted more frequently and to a larger extent than healthier beverages, " the researchers concluded, adding a nationwide study would necessary to confirm this.

http://www.stuff.co.nz/national/health/2450307/Supermarkets-push-fizzy-drinks

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