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100% PURE “BULLSHIT”

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Kiwithrottlejockey
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« Reply #25 on: December 12, 2012, 10:35:00 am »


Now let me see....ALL of the rivers in Wairarapa are pristine when they flow out of the Tararua Ranges.

Then....they pass through DAIRY FARMS and all of the sudden the water becomes too polluted to swim in.

And that is before those rivers pass through any towns or past any industries.

So if those DAIRY FARMS aren't responsible for that pollution, then what is? A pollution fairy perhaps?


And then, the fat cats what to pour huge money into irrigation schemes in Wairarapa so they can have even more dairy farms. Faaaaaark!! 
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« Reply #26 on: December 19, 2012, 05:41:59 am »

Now let me see. Did I say anywhere that farmers were saints when it comes to pollution .....no but they don't all pollute and there is just as much crap dumped 'on our roadsides and in rest areas by non rural folk and a good many tourists I might add ktj might have noticed that if he got out more. Pollution is pollution how ever big or small it is even gloating about a mate dumping a TV in the mohaka is condoning an act of pollution.
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Stupid people are not an endangered species so why are we protecting them
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« Reply #27 on: December 19, 2012, 09:04:46 am »



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« Reply #28 on: December 29, 2012, 09:42:46 am »


Poll verdict: We're only 80% pure after all

Survey finds New Zealanders are sceptical about top tourism slogan

By AMELIA WADE - Weekend Herald | 5:30AM - Saturday, December 29, 2012

According to Professor Shaun Hendy, New Zealand has one of the world's highest levels of greenhouse gas emissions on a per-capita basis.
According to Professor Shaun Hendy, New Zealand has one of the world's
highest levels of greenhouse gas emissions on a per-capita basis.


JUST OVER one in 10 Kiwis believe New Zealand can claim to be 100% pure.

The findings on how New Zealanders see their country have fanned the flames on the debate about how "clean and green" we really are, and whether it's fair to present New Zealand in that way.

Of those questioned in a Herald-DigiPoll survey, 43.1 per cent thought New Zealand could claim to be only 80% pure, and 34.5 per cent believe it is only 60% pure.

But Tourism New Zealand spokeswoman Deborah Gray said some people were confusing the campaign with an environmental issue.

"The 100% Pure New Zealand campaign is a marketing campaign not an environmental promise," she said.

"It tells the story of how the combination of landscapes, people and activities is 100% unique to us, that is 100% pure New Zealand."

A doctoral candidate in advertising and marketing communications at AUT University, David Bibby, said he "absolutely" agreed that people had taken the "100% Pure" slogan too literally.

"Advertising is all about accentuating the positive and eliminating the negative, so if you start from that premise, advertising is a selling process," he said.

"And obviously ‘100% Pure’ is just an aspirational statement that probably is a relative expression. But it's a lot like the old slogan, ‘Washes your whites whiter than white’."

Mr Bibby said the exaggerations were "advertising puffery".

"It's considered acceptable because everyone knows they're exaggerations. There's an element of truth in it."

He said the negativity which had arisen as a result of criticisms of the campaign would be hurting New Zealand's tourism industry because of the ease with which news travelled around the world.

"I think it's a storm in a teacup and it won't be doing our advertising overseas any good because we live in a global village and everyone picks up these debates online."

But the head of the New Zealand Association of Scientists, Professor Shaun Hendy, said that on a per-capita basis, New Zealand had one of the highest levels of greenhouse gas emissions in the world.

The Victoria University physics professor said the association stood behind Dr Mike Joy's claims that it was wrong to call New Zealand "100% Pure".

Dr Joy made headlines last month when the New York Times quoted his views on New Zealand's environment.

"There's two worlds," he told the newspaper. "There's the picture postcard, which is Queenstown and up in Mount Cook and all that kind of stuff which is perfect and where they make the Hobbit movies, and all that is amazing.

"But most of New Zealand, 70% of it isn't like that. It's really badly polluted and we are just getting worse and we crucially need to have that clean green image to sell all of our products overseas."

______________________________________

Herald-Digipoll Summer Survey

How pure can New Zealand claim to be?

  • 100% pure — 11.2%

  • 80% pure — 43.1%

  • 60% pure — 34.5%

  • 40% pure — 7.1%

  • 20% pure — 1.5%

  • Don't know/refused — 2.5%

Survey of 500 people early this month, margin of error 4.4%.

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10856426
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Newtown-Fella
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« Reply #29 on: December 29, 2012, 11:27:07 am »

OMFG two days out from years end and your still obsessing KTJ .....

isnt it about time you gave it [ US ] a break from your monotonous diatribes against the govt ......

if your not happy now is a good time to be looking to head to aussie as they are about to grant kiwis unemployment benefits so you will be able to suck off the mother state of Australia .....

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Kiwithrottlejockey
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« Reply #30 on: December 29, 2012, 11:42:57 am »

OMFG two days out from years end and your still obsessing KTJ .....

isnt it about time you gave it [ US ] a break from your monotonous diatribes against the govt ......

if your not happy now is a good time to be looking to head to aussie as they are about to grant kiwis unemployment benefits so you will be able to suck off the mother state of Australia .....


Okay, so now that we've established that you Nats supporters are quite happy with bullshit (surprise, surprise), we can move on to the next topic of Nats incompetence and bullshit (disguised as SPIN), while Kim Dotcom steals the limelight from your master! 
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« Reply #31 on: December 29, 2012, 03:04:47 pm »

OMFG two days out from years end and your still obsessing KTJ .....

isnt it about time you gave it [ US ] a break from your monotonous diatribes against the govt ......

if your not happy now is a good time to be looking to head to aussie as they are about to grant kiwis unemployment benefits so you will be able to suck off the mother state of Australia .....


Okay, so now that we've established that you Nats supporters are quite happy with bullshit (surprise, surprise), we can move on to the next topic of Nats incompetence and bullshit (disguised as SPIN), while Kim Dotcom steals the limelight from your master! 


GROWS SOME BALLS KTJ AND GET OVER YOURSELF .....

your constant ramblings should be enough to have you check out ...

fark and you drive trains .......


ive considered [ and probably others have as well ] taking a break from this Forum which is so boring with your crap and constant putting down of the govt and the country posts ...

however what would be the point in 3 , 6 , 12 , 18 months from now [ unless you die before hand ] the postiongs would still be the same ...

god you talk about another posting as having been let out of the lunny bin to play on the computer im starting to think that your long over due to join him ....

in a couple of days time they release the New Years Honours ....

you are going to be inconsolable ......



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« Reply #32 on: December 29, 2012, 07:30:30 pm »


Oh dear....funny how you Nats supporters think the sun shines out of the Nats arse, no matter how much their incompetency & bullshit is displayed.
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« Reply #33 on: December 29, 2012, 10:00:51 pm »

hey KTJ look whats happened under the Nats ......

Christmas spending up $6.4m in Otago

http://www.odt.co.nz/news/dunedin/240508/christmas-spending-64m-otago

and in the article across the country spending was up 3.4% ......

not bad for a govt you despise .....  Grin
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« Reply #34 on: December 29, 2012, 11:03:41 pm »


Unemplyment is also up.

As is the number of Kiwis on the dole.

Good to see those figures going up due to the Nats management of the economy, eh?

They seem to like higher figures no matter what those figures represent.

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« Reply #35 on: January 02, 2013, 04:53:00 pm »


‘Big shift’ needed to lose NZ's green image

It will take more than a few internal battles about grubby
rivers for New Zealand to shake its "100% Pure" image.


By ELOISE GIBSON - The Dominion Post | 9:07AM - Wednesday, 02 January 2013

IMPRESSIONS: For the most part, the world sees New Zealand as tranquil and pure, and it would take a lot to change that.
IMPRESSIONS: For the most part, the world sees New Zealand as tranquil and pure,
and it would take a lot to change that.


WHEN river scientist Mike Joy skewered the "100% Pure" brand in November he was accused of economic treachery.

He had delivered the same message countless times, but for the second time his comments went international. Like colleagues who had had an over-loud argument at the Christmas party, Kiwis started fretting about what potential tourists might think. The answer, fortunately, is probably not much, say the men leading our tourism branding efforts. It takes a long time to build a brand, and a long time to break it.

If New Zealand was a product, its brand would be the fifth-strongest in the world. That's according to Futurebrand, a company that ranks perceptions of the world's nations each year as if they were consumer products. The judges canvass 3600 frequent travellers and talk to policy experts about such brand criteria as whether people know a country exists, what they know, and whether they like it.

In 2012, most of the big boosts and slides were easily traced to major world events. Italy and Spain fell after the euro crisis; Germany rose. Britain rose after it hosted the Olympics; the United States has been in freefall since the heights of Obama-mania. Meanwhile, Down Under, New Zealand and Australia seemed to slip a little further off the judges' radar. New Zealand dropped two places overall, falling out of the top 10 for tourism for the first time in the report's eight-year history. The judges said, despite big tourism spending, New Zealand and Australia had fallen slightly in the "consideration" stakes — meaning people were a little less likely to consider them as a place to visit, source products or invest.

The battle for recognition is constant, even in some of our biggest tourism markets. In Japan, for example, we are such a tiny player that we could grow our share of outbound tourism significantly even as the Japanese economy sags, says Kevin Bowler, Tourism New Zealand chief executive. It takes a long time to change a national brand, he says.

The flipside is that it would take an "enormous shift" for New Zealand to lose its reputation for natural beauty. "You have to remember that once you get north of Cape Reinga or west of Taranaki, New Zealand doesn't really get a lot of attention."

Bowler says Tourism NZ can find no evidence at all that negative articles about New Zealand's environmental management affect the views of potential tourists.

He expects no fallout from the latest green debate. Bowler recounts how, a month after the deadly Christchurch earthquake, as many as one in four potential Australian tourists knew nothing of any shaking. The quake had been the lead story on every Australian news channel for days.

The best available gauge of New Zealand's image with potential holiday-makers is the Active Considerer Monitor. Tourism NZ commissions a continuous series of online polls about our perceived fun-ness, cleanliness, sustainability and so on among the major targets of our advertising spend — people with the time, money and desire to travel here. The polls were not yet running in 2009, when Guardian environment writer Fred Pearce accused New Zealand of giving a "shameless two fingers to the global community" for having high greenhouse gas emissions per capita.

In May 2011, when BBC journalist Stephen Sakur used Mike Joy's statements to goad Prime Minister John Key about the state of our rivers, the radars showed nary a blip. That is, the following quarter's result showed no significant change in the number of people who agreed New Zealand was clean and unpolluted, or managed its environment sustainably, in any of the big markets — Britain, the US, Australia, Germany, Japan and China.

As Fairfax has reported, the last major government study on the value of the clean, green brand in 2000 concluded it would decimate tourism from several major markets if New Zealand's environment was perceived as being degraded. But it also said the image was "separate from the reality of the state of our environment". In other words, New Zealand had a buffer period during which its environment could degrade without it necessarily affecting our image. Exit polls suggest tourists leave New Zealand with excellent impressions of the environment and scenery, consistently rating them about nine out of 10.

That doesn't mean we can be complacent, Bowler says. "I'm not trying to suggest these [environmental debates] are unimportant and that we shouldn't have a high level of concern. But it does take a very long time to change the global image we project to the world."

Rugby World Cup boss-turned-tourism industry head Martin Snedden agrees.

"I don't think at the moment [the debate] is in the slightest bit damaging from an international point of view. I think when it would get damaging would be if visitors were starting to indicate that our environment was nowhere near as good as what they were expecting."

While Bowler finds overseas articles criticising New Zealand's environment "unhelpful", Snedden welcomes the debate.

As head of the Tourism Industry Association, one might expect him to be defensive about New Zealand airing its dirty streams in public. Quite the opposite, he says.

"When a guy like Mike Joy puts his neck out and raises the debate, I'm saying listen to him ... don't allow the debate to be deflected into a debate about a marketing brand."

This is what frustrates Snedden. In his view, green advocates risk undercutting their cause by hitching the debate to one area where he sees no discernible problem — tourists' and potential tourists' impressions of us. Sniping about the accuracy of the marketing slogan has become a distraction from actual research showing we could manage precious resources much better, he says.

It is natural for people who are concerned about the environment to want to link the debate to the economy: it broadens their audience. And, as many have noted, Tourism NZ gave critics an excellent opening with its 100% Pure branding campaign, focusing heavily as it does on scenery and the environment. But: "If it was just about the [100% Pure] marketing slogan, the result of the visitor experience monitors would lead you to believe that it is not a debate worth having, because the visitors are happy," he says.

In fact, failing to adequately protect freshwater and other assets will hurt much more than tourism in the long term, he says.

Then there's the global economy. As purse strings tighten in our traditional long-haul markets, New Zealand is relying increasingly on middle-class Chinese and Australians to fill the spending gap left by Brits and Americans.

The biggest driver of tourism is the economy of the outbound nation, says Peter Ellis, manager of tourism research and evaluation at the Ministry Business, Innovation and Employment.

There is not a thing New Zealand can do about that, which is why it is comforting that NZIER is predicting a structural shift in our tourism market to 2018 towards the comparatively strong economies of China and Australia.

Of the two countries, China has by far the biggest untapped potential: New Zealand already accounts for a huge share of Australian outbound tourism.

The NZIER forecasts form the economic "baseline" for tourism marketing efforts, assuming our share of tourists leaving each source country keep tracking along the same path as today, says Ellis. The object of tourism marketing, obviously, is to improve on the baseline.

What does that mean for the way New Zealand brands itself? Well, the Chinese appear to rank "having fun" more highly than tourists from Western nations, and they perceive New Zealand could lift its game in that area, Tourism NZ says.

But the clean, green branding won't be going anywhere quickly. The top brand association potential Chinese tourists have with New Zealand is "getting in touch with nature".


http://www.stuff.co.nz/dominion-post/business/8135830/Big-shift-needed-to-lose-NZs-green-image
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« Reply #36 on: January 02, 2013, 05:06:05 pm »

Recently spent 3 weeks overseas.....when people ask where you are from and you reply NZ they immediately associate it with  being clean , green, healthy and beautiful....the sales pitch is working and hopefully many tourists will come there Tongue
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Newtown-Fella
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« Reply #37 on: January 02, 2013, 07:32:54 pm »




100% Pure New Zealand ...

now before you go off half cock think about it .......
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« Reply #38 on: January 03, 2013, 01:37:53 am »

100% Pure New Zealand ...

now before you go off half cock think about it .......


I invite you to swim in the 100% Pure Mangatainoka River (just across the road from the Tui Brewery).

Don't forget to put your head beneath the water while you are at it.

You don't need to worry about anything....after all, the Tui Girls frolic in that river (according to Tui), so you won't catch anything nasty.

New Zealand is 100% Pure, you see....and even your hero John Key says so. And you wouldn't want to contradict your hero, would you?

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« Reply #39 on: January 03, 2013, 07:13:25 am »

Mangatainoka River Trout Fishing

The medium-sized Mangatainoka River is a highly rated and heavily fished river which is protected by a conservation order. It contains a very good population of fish throughout the system.




View photos   View maps
Fish type   Brown trout average 0.75-2 kg.
Situation   The Mangatainoka flows north parallel to SH2 until it joins the upper Manawatu River south of Woodville at Ngawapurua.
Maps   
Access map
Access map with topography

LINZ topographic maps: 1:50,000 (260 series)
Check conditions   View MetService weather forecast for Palmerston North.
F&G pamphlet    Mangatainoka access pamphlet >>>
Description   
The Mangatainoka offers 45 km of fishable water. This water is highly recommended and will provide soemthing for all anglers and all levels of skill.

Upper reaches: The pools and bouldery runs of the upper reaches are unstable during floods. Anglers can expect good sight fishing early in the season near Putara, but as the river warms and the flow reduces later in the season the fish head downstream.

Middle and lower reaches: There is good fishing through out the year in the deep pools, long glides and shallow runs over a shingle base. Blind fly fishing and spin fishing are the methods of choice, and there is generally room for casting from at least one river bank. When you need to cross the river, especially in summer, beware of slippery stones (due to algal growth). When the water is clear fish can be spotted in the lies and pools. Look to see what they are feeding on and at what depth) and then try and match it.
Access   
There are many access points from roads running west off SH2, and at the many bridges which cross the river; and where SH2 crosses the river at Mangatainoka.

Recommended lures   
Nymphs: Small lightly coloured nymphs such as Pheasants Tail, Hare and Copper and Halfbacks during the brighter days with darker patterns as evening approaches. Some weight may be required to get the nymphs down in the pools on the warmer days when the trout may be lying low.

Dry flies: Large flies such as Humpies, Royal Wulff, and Caddis patterns throughout the season. Try beetle patterns around November to mid-December and Cicada, Cricket patterns and blowfly patterns through summer to early autumn during the days and sedge patterns in the early evening.

Wet flies: Small wee-wets in spider patterns and winged patterns fished across and down the faster water can be effective.

Spinners: Try small rapalas and bladed spinners such as a veltic.

Regulations (1)
Applicable to   Mangatainoka River upstream of the Scarborough-Konini Road bridge
Region   Wellington region regulations
Season   1 Oct-30 Apr
Methods   Artificial fly, spinner
Bag limit   2 fish
Size limit (cm)   450mm maximum
Regulations (2)
Applicable to   Mangatainoka River downstream of the Scarborough-Konini Road bridge
Region   Wellington region regulations
Season   All year
Methods   
To 30 Sept 2008: Artificial fly, spinner, bait
From 1 Oct 2008: Artificial fly, spinner
Bag limit   2 fish
Size limit (cm)   450mm maximum

A rainbow from the Mangantainoka (photo by Manawatu Fly Fishing)
 


Manawatu Fly Fishing
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...Yes...beautiful river ....great fishing....delicious trout...mmmmmm Tongue
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« Reply #40 on: January 03, 2013, 08:20:31 am »

omg KTJ you really are the dumbarse .....

the statement is " 100% Pure New Zealand " ....

its not saying NZ is 100% pure

it is saying ...... 100% Pure New Zealand

seems you Greenies are thinking that NZ is 100% Pure ....

oh well never mind its what happens when marketing brains use ambiguous language  Roll Eyes

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« Reply #41 on: January 03, 2013, 09:22:19 am »

..hahaha...wooooaaaahhhh...think were going waaaaayyyyy over Brucies head here Grin
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« Reply #42 on: January 23, 2013, 01:42:29 pm »


Government accused of ignoring advice on clean, green brand

By JAMIE MORTON - The New Zealand Herald | 5:30AM - Monday, January 21, 2013

A New York Times article called New Zealand's 100% Pure image “fantastical”.
A New York Times article called New Zealand's 100% Pure image “fantastical”.

THE GOVERNMENT has been accused of going against its own advice over backing New Zealand's clean, green brand with better environmental monitoring.

A 2011 report to the Ministry of Economic Development's Green Growth Advisory Group, released to the Green Party under the Official Information Act, urged the Government to invest in environmental state and trend monitoring.

The Government was to have published its consolidated five-yearly State of the Environment Report later that year, but has scrapped the comprehensive survey.

"The Government should invest in economic and environmental state and trend monitoring to give a credible evidence base to support New Zealand's brand position," a preliminary recommendation in the report stated.

It added this would help to "build credibility of our image" through transparent and independent reporting, including "being open about the environmental challenges".

The advisory group was also told how New Zealand's reputation might be at risk, with the ability to authenticate claims supporting our national brand "increasing in importance".

"The National Government wants to use the clean, green brand but doesn't care that the reality behind it is being eroded by its actions," Green MP Eugenie Sage said.

Ms Sage said the the document noted the need for good reporting, but the Government had "done the reverse" by ditching the report.

Report cards on "environmental indicators" were still being published, and the latest sparked outrage when the Herald revealed how more than half of monitored river sites were unsafe for swimming.

Environment Minister Amy Adams said changes to the Resource Management Act, now before Parliament, would eventually require authorities and councils to monitor the environment "according to specified priorities and methodologies".

"A reliable system will strengthen the credibility of New Zealand's clean, green brand by requiring independent, regular and nationally consistent reporting on the state of our environment, including our waterways," she said.

New Zealand's long-pushed 100% Pure brand also came under further fire when a New York Times article called the image "fantastical".

Last month a Herald-DigiPoll found just over one in 10 Kiwis believe New Zealand can claim to be 100% Pure.


______________________________________

Quote from a Herald reader...

"Information on our environmental, economic and social state and trends is essential to our ability to authenticate claims supporting our national reputation and to form the evidence base for New Zealand's Green Growth story."

Report to the MoED, 2011...

"The National Government wants to use the clean, green brand but doesn't care that the reality behind it is being eroded by its actions."

Green MP Eugenie Sage...

"It is essential that improvements to the quality and accessibility of data in New Zealand are made so that we can debate the issues rather than the integrity of the data."


http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10860411
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« Reply #43 on: January 23, 2013, 02:37:48 pm »

Dont worry Bwuss...when the Greens get in...they will ban farming, gas and oil exploration, vehicles, democracy...NZ will be heaven Tongue


...when is the next election??
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« Reply #44 on: January 23, 2013, 02:40:27 pm »


Nobody needs to ban oil exploration.

The oil exploration companies are gradually giving the Nats the “one-finger-salute” one-by-one and buggering off.

The Nats desperation to fuck up the environment is blowing up in their faces as the big companies refuse to play the Nats' silly game.

Funny shit, eh? 

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« Reply #45 on: January 23, 2013, 02:49:13 pm »

Dont worry Bwuss...when the Greens get in...they will ban farming, planes, vehicles, democracy, just like in the old days...the very old days...NZ will be heaven


...when is the next election??
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« Reply #46 on: February 10, 2013, 12:19:21 pm »


100% PURE?  YEAH, RIGHT!         




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« Reply #47 on: February 10, 2013, 12:58:07 pm »

Gareth Morgan: first cats, now a new campaign

5:30 AM Saturday Feb 9, 2013 

Economist Gareth Morgan is set to bankroll a competition to find the country's cleanest river off the back of his bid to rid New Zealand of pet cats.

The Morgan Foundation will issue free water-testing kits to any town that requests one.

Dr Morgan told the Listener that the aim was for communities to compete for the prestige of having the least polluted waterway. Further details are yet to be announced.

He described the competition as another strand in his campaign to encourage New Zealanders to think of the environment as an asset of potentially immense economic value.

Dr Morgan's business partner Andrew Gawith will run the competition. He has worked with Mr Gawith since setting up the Infometrics economic consultancy in 1982.

As of March 31, he and Mr Gawith will be relieved of any involvement in Gareth Morgan Investments, which will be wholly run by new owner Kiwibank.


"I told Andrew there's only so much golf he can play," Dr Morgan told the Listener." So he said yes."

Dr Morgan's controversial Cats To Go campaign calls for people to stop buying new cats and not replace pets when they die. On the campaign's website, he termed the animals sadists and natural-born killers that destroy native wildlife. His other projects include ridding the Antipodes Islands of mice and eradicating predators from Stewart Island.

Herald
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« Reply #48 on: February 10, 2013, 01:14:02 pm »


And the relevance of cats to the 100% PURE bullshit Jonkey is pushing is? 
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« Reply #49 on: February 10, 2013, 01:18:34 pm »

"Economist Gareth Morgan is set to bankroll a competition to find the country's cleanest river off the back of his bid to rid New Zealand of pet cats.

The Morgan Foundation will issue free water-testing kits to any town that requests one.

Dr Morgan told the Listener that the aim was for communities to compete for the prestige of having the least polluted waterway. Further details are yet to be announced.

He described the competition as another strand in his campaign to encourage New Zealanders to think of the environment as an asset of potentially immense economic value."



... Wink Grin Tongue
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