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DIY
« on: August 19, 2012, 12:32:38 pm »

DIY not in all men's DNA
IAN STEWARD Last updated 05:00 19/08/2012   
 
 
The Hire A Hubby business emasculates the men whose houses are being worked on, according to a British academic.

Dr Rosie Cox says male homeowners are made to feel they have "failed in the performance of masculinity".

Cox investigated Hire A Hubby to compare it to female in-home workers but soon found the questions of masculinity and male "duty of care" too interesting to ignore.

Cox said the Hire A Hubbies she interviewed tended to be more "scathing" than their customers and told her they had been hired "in terms which entirely assumed it was the man's duty to do this work and he had failed in some way".

The Hubbies said the men they replaced were either too lazy, worked too long, or did not have the skills to do the jobs.

She quoted one Hubby as saying: "You get a lot of calls on Mondays and Tuesdays because the husband's obviously gone off on the booze or something like that and hasn't done what he's supposed to do."

The failed-husband dynamic was also present when the jobs were being commissioned.

The Hubbies reported it was almost always women who phoned them and if they had to call back, and inadvertently struck the man of the house, there was "intense embarrassment".

The hired Hubbies assumed the real hubbies were embarrassed also "because the Hubby's very existence implies failure on the part of the man".

The results are echoed in a Sunday Star-Times survey in which 73 per cent of people said DIY was still a vital part of being a Kiwi man.

Homeowners who Cox interviewed also saw DIY as "gendered" and some found the name Hire A Hubby insulting.

One man said he would never use the service as the name implied "his role is being usurped".

As a Brit, Cox noticed differences in the New Zealand male psyche.

In the UK, men were more likely to feel positive about hiring a handyman so they could free up time to spend with their kids whereas New Zealand males saw DIY as part of a husband's role in caring for his family and providing a role-model for his children.

more...http://www.stuff.co.nz/national/7505053/DIY-not-in-all-mens-DNA

I think that the hardware/building supply store customers should be studied to see who does the jobs.

One bloke I spoke to recently when buying a power tool was of the opinion that women buy more power tools but doesn't know if that was because they are a ones using them or that they were the ones sent out shopping.


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